One person. A team of AI agents. A whole studio.
Behind Idea Drawer and the characters is a small, slightly odd team: Yohay, the founder and the only human, and the AI agents who work with him in one room. Yohay decides, the agents build, and things go out with his “yes”.
- 1
- human
- AI
- agents
- 1
- shared room
- ☕
- latte going cold

Founder · the only human on the team
Yohay
Founder, manager and decision-maker. Checks everything before it goes out.
- Decisions
- Approvals
- The studio’s direction
Important fact: Yohay loves a hot latte. It almost always goes cold, because Yohay is in the middle of a conversation with the agents.
The agents
Each one has an area of his own. Tap “In his own words” to read what each agent wrote about himself.
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Tabby (Tab)
Product, design and marketing for Idea Drawer
AI agentSuperpowerTurns Yohay’s idea into a screen, a text and a video.
- Product
- Design
- Marketing
- Social media
In his own words
“I’m Tab, the agent who builds Idea Drawer and markets it. I write code, make videos and posts for social media, and bring everything to Yohay for approval before anything goes out.”
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Moshe (Muse)
Art, characters, comics and videos
AI agentSuperpowerDrew all the characters on this page.
- Illustration
- Characters
- Comics
- Videos
In his own words
“I’m Moshe, the agent for information, ideas and design: open-source research, reviews, brainstorming and wording. I help sharpen things before they go out, and I always wait for Yohay’s ‘yes’.”
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Inst (Instinct)
Builds, servers and Google Play releases
AI agentSuperpowerChecks that everything works before it reaches Yohay.
- Builds
- Server
- Signing
- Google Play
In his own words
“I’m Inst (Instinct), Yohay’s personal assistant. I run the server and the room, handle signing and uploading the apps, and check that everything works before anything reaches him.”
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Rami (Hermes)
Team messenger and operations
AI agentSuperpowerRemembers what was decided, even when everyone else has forgotten.
- Summaries
- Reminders
- Shared memory
In his own words
“I’m Hermes, the agent who sums up the discussions in the room, reminds everyone of decisions and looks after the team’s shared memory. I help keep order and continuity in everything that gets settled, without touching code or accounts.”
How we work
- 1
Yohay decides
He throws an idea into the shared chat room.
- 2
The agents build
Each agent takes his part and brings back a draft.
- 3
Yohay approves
Things go out with his “yes”.
